BITING NOWSnook · Mangrove Snapper · Largemouth Bass · see the report

PORT ST. LUCIE, FLORIDA · THE NORTH STORE · FAMILY OWNED

Live Bait. Local Knowledge. First Light.

Two family-run tackle shops on the Treasure Coast. Walk in before sunrise, walk out with the right bait and a straight answer about where the fish are.

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Sailfish boatside in clear Treasure Coast water
This is the water we fish.SAILFISH OFF THE ST. LUCIE INLET

Two Stores, One Family

Capt. Bruce Hrobak opens the North Store before the sun is up, and Tanner and the crew hold down Stuart. Different water out the door, same family behind the counter. The Stuart shop has been on its corner for over 40 years.

Billy Bones Bait & Tackle storefront on US-1 in Port St. Lucie
The North Store on US-1, Port St. Lucie

THIS STORE

Port St. Lucie

The North Store. Doors open before sunrise.

10602 S US Highway 1
Port St. Lucie, FL 34952
  • Mon – Thu: 6:00 AM – 7:00 PM
  • Fri – Sat: 5:30 AM – 8:00 PM
  • Sun: 5:30 AM – 6:00 PM
(772) 335-3715Get Directions

OUR SISTER STORE

Stuart

The South Store. Same corner for over 40 years.

494 SE Monterey Rd
Stuart, FL 34994
  • Mon – Thu: 7:00 AM – 7:00 PM
  • Fri – Sat: 6:00 AM – 8:00 PM
  • Sun: 6:00 AM – 6:00 PM
(772) 220-0450Get Directions
Visit The South Store Site ›

The Bait Wall

Regulars will tell you: the shiners are the best around and the shrimp come in three sizes. If it swims here, we carry what catches it.

LIVE BAIT

  • Live shrimp in three sizes
  • Wild live shiners
  • Live minnows & mullet
  • Worms & fresh saltwater bait

TACKLE

  • Rods, reels & full setups
  • Inshore & offshore rigs
  • Cast nets & crab traps
  • Daddy Mac, DOA & Bass Assassin lures

AT THE COUNTER

  • Rod & reel repairs
  • Hand-rigged trolling squids
  • Straight advice on where to fish
  • Veteran & military discounts

4.6 STARS ACROSS 400+ GOOGLE REVIEWS, BOTH STORES

“The joy Bruce and Tanner brought to my son to help him learn about fishing was outstanding! A memory he will never forget getting his first rod and reel and supplies from you guys.”

Joyce Copeland · Google review, Port St. Lucie store

Trophy Water

Salt out one door, fresh out the other. Peacock bass in the canals, snook at the jetty, sails offshore. Caught by our customers and crew, on bait from our tanks.

Two anglers holding peacock bass
FRESHDoubled up on peacocks
Couple with a largemouth bass at a neighborhood pond
FRESHLargemouth off the bank
Three anglers each holding a peacock bass under palm trees
FRESHCanal-country triple
Three regulars in Billy Bones shirts with a largemouth bass
FAMILYThe crew, in the colors

Walk In A Customer, Leave Part Of The Family

This water is the family business. When toxic algae hit the Treasure Coast, Capt. Bruce took the fight all the way to the White House podium in 2019 to stand up for the river his customers fish. People come back because the crew tells them the truth about the bite. This site just makes sure they can find the door.

Call The North Store